✦ MarTech Portfolio
Salesforce Marketing Cloud Automation Journey Builder
Jibby Wararat Srimart

I code and
sometime
design.

MarTech, automation, and the occasional creative side quest.

Melbourne, Australia · March 2026
Get to Know Me ↓
Section 01
01
About
Me
8+ years · 7 SF certs · 10+ industries
8+
Years Experience
7
SF Certifications
50+
Journeys Built
10+
Industries
Core specialties
  • Salesforce Marketing Cloud — Email · Journey Builder · Automation · Mobile
  • AMPscript · SQL · SSJS · REST / SOAP API
  • Platform Architecture & Governance
  • Customer Journey Orchestration
  • Technical Leadership & Team Enablement
Section 02
02
My
Expertise
Marketing Cloud technical consultant with 8+ years delivering enterprise automation across retail, sports, energy and more
Core Platforms
Marketing Cloud Journey Builder Automation Studio Email Studio Mobile Studio Contact Builder Salesforce CRM Pardot
Technical Skills
AMPscript SQL SSJS REST API SOAP API HTML / CSS MC Connect Data Extensions
Architecture & Strategy
Solution Architecture Data Modelling Platform Governance Consent Management IP Warming Technical Leadership
7
SF Certifications
8+
Years Experience
Section 03
03
Case
Studies
Loyalty programs, platform architecture & lifecycle automation
Project 01 · Enterprise Retail

Loyalty Program Automation Suite

Challenge
Zero automated loyalty comms for a large volume of members.

Manual vouchers, no tier personalisation, delayed birthday & anniversary sends.

Journey Builder Vii API SQL
What I Built
  • Welcome journey for new members
  • Tier upgrade comms
  • Unredeemed Rewards Comms
  • Reward redemption
  • Reward expiry reminders
  • Anniversary, Birthday
  • Winback
Outcomes
  • ✓Real-time voucher delivery
  • ✓Tier-based personalisation
  • ✓Multi-touch re-engagement
  • ✓Scalable across 3 programs
AMPscript SSJS Loyalty Data Integration Voucher Integration
Project 02 · Multi-brand Enterprise

Platform Architecture & Governance

Challenge
Ungoverned SFMC — no standards, broken data model, security gaps

Inconsistent naming, undocumented automations, no access governance blocking campaign delivery.

Outcomes
  • ✓Scalable across BUs & brands
  • ✓Unified customer identity
  • ✓Tech debt eliminated
What I Built
  • Subscriber Key strategy redesign & migration
  • Enterprise Data Extension architecture + retention policies
  • Naming conventions, security & access role matrix
  • Multi-source data integration into SFMC
  • Reusable AMPscript frameworks + code review standards
  • Full documentation & team training
SQL MC Connect SOAP API AMPscript
Project 03 · Enterprise Lifecycle

End-to-End Customer Lifecycle Automation

Challenge
Batch-and-blast only. No triggers. No personalisation.

High unsubscribes, low engagement — full rebuild needed.

Journeys Built
  • Welcome & onboarding
  • Abandoned cart recovery
  • Replenishment & cross-sell
  • Lapsed & win-back
  • Transaction notifications
  • Trustpilot review workflow
  • RSVP self-service generator
  • Custom consent centre
Outcomes
  • ✓Full lifecycle covered
  • ✓Real-time API triggers
  • ✓AMPscript personalisation
  • ✓Team self-sufficient
REST API Mobile Studio
04
Section 04
Qualifications

Education & Certifications

🎓
Bachelor of Computer Science
University
☁️
Marketing Cloud Consultant
Salesforce
✉️
Marketing Cloud Email Specialist
Salesforce
💻
Marketing Cloud Developer
Salesforce
⚙️
Marketing Cloud Administrator
Salesforce
🎯
Pardot Consultant
Salesforce
📊
Pardot Specialist
Salesforce
Section 05
05
How I
Work
Architecture first. Build for scale. Empower the team.

My Delivery Approach

Before writing a single line of code, I map requirements, design for scale, and build solutions the team can own.

01

Discover & Architect

Map requirements and data flows before writing a single line of code.

02

Design for Scale

Data models and governance built to grow — not just solve today.

03

Build, Test & Document

Clean, reviewed code. Thorough UAT. Everything documented for handover.

04

Enable & Optimise

Training and monitoring ensure the platform keeps delivering value.

AI Tools That Extend My Capability

Faster delivery, better quality — without compromising architecture.

🤖
AI Development
Accelerating AMPscript & SSJS builds, debugging complex logic fast
⚡
SQL Optimisation
AI-assisted queries for complex segmentation & data models
📄
Documentation
Auto-generated data dictionaries & journey specs for handover
🚀
Rapid Prototyping
AI-accelerated journey design — validate architecture before build
✦ Let's connect
Let's
Build.
Wararat Srimart
Marketing Cloud Consultant · Developer · Melbourne, Australia

MarTech, automation, and the occasional creative side quest.

jibswararat@gmail.com +61 421 225 889 LinkedIn Loyalty Case Study